TOW #19 - Visual Text: The Good Dinosaur

The teachers told us that we're allowed to use movies for our visuals TOW, so I decided that Disney would be a good one, because we're always seeing new Disney movies, and this one for The Good Dinosaur particularly stood out to me. Of the recent Pixar posters, this emotion and pathos-oriented style seems (at least to me) the most effective one for older audiences, and should be used more often by Pixar because of its ability to draw the audience and represent the emotions established in the movie, creating an excitement among the older consumers in seeing another touching, fun Pixar movie.
When appealing to a bigger audience than merely children, Pixar should promote its unique quality of emotion to audiences. Almost every single Pixar movie is funny, at least slight action-filled for the kids, and sentimental. The movie posters that I see used most often around movie theaters and online are the ones with a lot of things happening at once, which has the intention of making the movie seem exciting and interesting. However, with so many different types of movies coming out, it's hard for adult or teenage customers to find appeal in a movie that's merely action-packed at a children's level. The aspect of Pixar movies that keep bringing fully-grown individuals back to a theater full of five-year-old kids is the emotion and warmth that they give. The dim-lit, affectionate emotions captured in this poster makes this movie seem different from other ones and draws the audience better. Because the poster was able to show that emotion other movies probably can't deliver as well, older audiences are now more likely to choose to watch this movie. Not only did the established pathos draw older audiences, but so did the simplicity of the poster.
The simplistic and concise nature of the poster appeals to older consumers, who are more likely to be focused and favor simplicity, compared to little children, who love splashes of color and lots of action. In posters for movies such as Inside Out and Zootopia, or even the alternate poster for the Good Dinosaur, everyone is looking at different things or doing different things, so the eye doesn't exactly know where to look or what's the main context and why everyone is acting that way. In the poster above, it's clear that two unlikely friends - a dinosaur and a human - are travelling together in a caring manner, looking at the same place and struggling through the same adventure while depending on each other. The message is clearly stated, the basic context is set, and the audience knows what to expect from the movie.
The main audience of Pixar isn't adults or teenagers, but children, so it's understandable as to why styles like these aren't used as often as the bold, crazy poster styles that most Pixar movies are promoted with. However, this style definitely captures the nature of Pixar that makes the audience keep coming back for Pixar movies, and also makes clear to the audience what they're in for. Most times, the audience is in for good fun and good tears, and to keep appealing to older consumers, Pixar should make their movie posters and promotions similar to this style.