TOW #23 - Visual Text: Angry Birds Trailer

Over spring break, I went to the movies with my friend to watch Zootopia, which turned out to pretty good. An interesting thing about animated movies is that while the movies themselves often have pretty good qualities, a trailer or an animated short before the movies sometimes leave an impression on me that other trailers don't. For example, "Lava" caught my attention even before I watched the movie I intended to see, which was Inside Out, a movie that took me on an emotional roller coaster. When I went to watch Zootopia, I was left interested by the Angry Birds Movie trailer more than Zootopia, which was good in itself as well. Angry Birds is a movie that most people will be looking forward to watching or criticizing, because it's obviously an animation based off of a popular video game unlike other animations, which are originals or are based on traditional stories or comic books. While there usually aren't a lot of good information to base movies off of when it comes to video games, companies can make a good profit off of advertising with a video game as popular as Angry Birds is. The catch that prevents a lot of companies from doing this, however, is that people would probably have high expectations from it and expect the excitement they feel from the video game to be transferred directly into the movie, which is hard, even if the movie itself is good. Angry Birds trailer managed to catch that by having a prequel plot setting for the movie while being able to link key characters from the game into the story. Hopefully, the movie will be as good as the trailer.