Because people in this generation tend to rush, many people don't devote enough time to understand what's inside of their food and the history behind it because many times, they don't think it's very necessary. Pollman cites that 19% of American meals are eaten in cars because a car is made convenient to eat inside, and the food that we consume are comfortably tailored to be able to be eaten with one hand. The chicken nugget squished a dinner with forks and knives into a simple commodity that can be eaten with one hand. When people hurry, they choose to eat food like Wawa that can be quickly bought and eaten, but this speedy aspect of food cancels out many other factors that should be considered in resolving the omnivore's dilemma. Another factor that makes many feel it is unnecessary to know where their food comes from is from the fact that many food processing steps are convoluted.
Before reaching dinner plates, many different food has to go through processing that's often complicated and has too many steps, so many find it unnecessary to be aware of fine details. Corn, which is one of the most consumed foods in America, must go through processes such as grain mills and kernel separators that affect the quality and taste of corn but not everyone knows about in detail or specifically to the corn they buy. Meat also must go through various steps in feeding the animals and being processed in factories that people don't realize and should know about more than merely being "grass-fed". Because not everyone is informed of those aspects, not everyone feels the need to be aware of them, but as Pollman prepares an entire pork himself for a special dinner at the end of the book, he argues that people should be informed of these processes.
In this generation, there are myriads of places our food can come from, and because most people aren't directly involved in the hunting, gathering, farming, or sometimes preparing of foods, we don't know the processes that go through our food, especially in an age where we rush to get places. However, since the beginning of the human race to now, we have always asked ourselves the question: "What am I eating for dinner?" To solve this dilemma most effectively, we must know the many layers of food that reach our plates.